What is Mattress Tape?
Mattress tape is a narrow woven fabric designed to create a finishing for the edges of the mattress which gives an aesthetic finish to the mattress.
It is mainly used during manufacturing process to bind and weave the upper mattress fabric with the fabric on the sides of the mattress.
In simplest terms, mattress tape is the narrow fabric that covers up the borders of a mattress. Mattress tape has a decorative purpose. At the end of the manufacturing assembly, the application of mattress tape takes place. This is the final furnishing of mattress manufacturing which gives it a premium look. It is also known as mattress binding tape or mattress tape edge.
The estimate is that the global mattress industry will grow over 43 billion US dollars by 2024. This will bring many investors all over the world, who will try to gain from this industry. As a result, the mattress industry is also expected to have a quantum growth.
Though at its introduction, the purpose of the mattress tape was to hide the joint of the mattress, now it has gained a more decorative purpose. It carries out the brand image and has become an integral part of the mattress.
Mattress tape acts as unique feature of a mattress that provides a premium look to your mattress.
Why use a mattress tape?
The global mattress industry is expected to grow in the coming years. Which means, there are going to be big established brands and medium to small scale mattress manufacturers trying to capture the market share and reach.
Here are the top reasons to use mattress tape:
Unique mattress identity
Creating a unique identity to the mattress design is what will differentiate the brands from other competing manufacturers. Mattress companies are looking to create a unique identity for their mattresses by differentiating in terms of mattress construct, which includes two things : How the mattress feels and how the mattress looks.
Mattress Tape provides a unique brand identity to mattress manufacturers. The uniqueness of a mattress is defined by two aspects: the feeling of the mattress to the users, and the aesthetic to the user's eye. Because of that, the manufacturers want to acquire pleasing aesthetic looks for the mattress. To get these aesthetic looks, mattress brands use customized fabrics and premium mattress tapes that convey brand distinctness. This provides a unique identity to their brands and helps them compete with others.
Attention is the currency when it comes to marketing. Mattress manufacturers are banking on this aspect by creating unique designs in their mattress by using attractive mattress edge tapes and mattress fabrics. As mentioned before, mattress tape is an eccentric item that illustrates product uniqueness. This makes the mattress different than others available in the market.
Layering effect and consumer perception
Studies show that the consumer perception of a mattress is influenced by the construction of the mattress. Namely, thick 12-inch multi-layered mattresses can be attributed to premium mattresses. On the contrary, economical and affordable mattresses are recognized as slimmer (5 to 6 inches).
To achieve this premium look, mattress companies use mattress tape. It defines each layer of the mattress, which showcases its multi-foamed comfort features.
Consumer trends have a perpetual change. This is applicable for all markets and the mattress market also faces this issue. To keep up with trends, mattress companies need to upgrade their style following market trends.
Mattress tape helps greatly to achieve this trendy aesthetic. Premium quality fabric and tape helps to meet the changing customer taste and preferences. Even so, few manufacturers prefer to use waste slit fabrics or a zippers. This takes away the aesthetic look of the mattress.
Mattress with zipper edges or waste slit fabrics are those mattresses which are made for the mass market with the aim of cost-cutting without giving much importance to how the mattress looks. Many online D2C (direct to consumers) mattress manufacturers are found in these category and they almost look the same.
The aesthetic of your mattress is co-related with your bed and bedroom. A lazy-designed mattress takes away the charm of the bedroom. It also takes the brand's uniqueness away. With the increase of competition, this type of mattress will struggle to create unique positioning.
Considering these aspects, mattress tape manufacturers can help you choose a mattress tape that fits your mattress.
What is the functionality and design of mattress tape?
The two key features of mattress tapes are the functionality aspect and the design aspect.
The key function of a mattress edge tape, as the name suggests, is to create a smooth finish for the mattress. It is mainly used to stitch-weave the upper and side fabric of the mattress. This process takes place towards the end of the mattress manufacturing process before packaging.
The design of mattress tape is co-related with its success in the market. Standard design leads to increased sales and it helps the manufacturer achieve a higher position in the market. The design also helps you to secure your brand identity.
The mattress tape maneuvers to match, contrast or complement the fabric of the mattress. Through the use of mattress tapes, mattresses achieve a unique identity. Top mattress brands utilize mattress tape for this unique design aspect. In effect, the identity of the mattress brand and thereby product differentiation becomes easier.
How mattress tape pricing is determined?
The pricing of mattress tapes are based mainly on following aspects:
Cost of Raw material
Along the lines of other products, the raw material cost greatly influences the final mattress tape price. The raw material of mattress tape being polyester yarn plays a major deciding factor in the pricing of the mattress tape. Established mattress tape suppliers source their materials directly from polyester yarn manufacturers. They avoid all the middle channels like yarn dealers or resellers. This helps them to provide the customers with reasonable prices and maintain quality.
The next step is the dyeing process of the acquired polyester yarns. Through this process, the mattress tapes obtain the desired color. The mattress tapes earn a unique construct and design according to the mattress manufacturer's preference.
Weight per meter
The weight of the tape per meter contributes to the cost of the mattress tape. Lower grams equal lower pricing which leads to lower-quality mattress finishes.
Most of the leading mattress manufacturers do not compromise on the mattress finish. The premium quality mattress uses higher grammage mattress edge tape at a reasonable price. It also
has become an industry standard.
Design weaving cost
The design of the mattress tape adds to the cost of mattress tape. As mentioned before, design assists to showcase a strong position in the market.
Tapes that are easy to weave process with less damage potential can achieve a competitive market price. Low machine stoppage also helps to reduce the cost. However, complex weaving designs, high damage, and stoppages lead to high costs.
How mattress tape is made?
Standard manufacturing processes throughout the textile industry follow three production steps. They are:
Step 1: Warping
The first step of mattress tape production is warping. The warping process includes the conversion of yarn from cone to warp beam form. This procedure involves taking hundreds of yarn ends into a single warp beam. After that, the warped beam becomes the input for the next step i.e weaving
Step 2: Weaving
The second step of the mattress tape production is weaving. Weaving is the core operating procedure of mattress tape. This process is identical throughout the textile industry. This is where the actual magic happens, where the raw yarn that comes from the warp gets converted into fabric. The machine is set with accuracy and precision to produce the required weaving design.
Step 3: Winding
The final step in the making of mattress tape is winding. After
weaving, the winding process starts. This process uses a roller machine to roll the mattress tape. This makes it easy to process the tape into the mattress edge tape machine. This also helps with the application process. Finally, the rolled tape goes into a final quality check and standard packing procedure before being shipped to the client.
As can be seen from global market trends mattress production, in the near future the market is expected to grow exponentially. To keep up with this booming market, mattress manufacturers need to take on unique affordable mattress tape in the mattress. In fact, this is high time to consider unique mattress tape for your brand. To assist you with that, you can go here to get customized mattress tape for your premium mattress.